More Than Words
CREATED BY HUMANS FOR HUMANS
Aligned Content and Messaging
Supercharge your Product Market Fit (PMF) and
Go-to-Market (GTM) Strategies with
Word Ferret specialises in business communication. We provide professional research, copywriting, voice of the customer, and other business services that support your growth.
Whether you are building your existing business, launching a new product, or expanding into a new market, we have decades of experience that can supercharge your company at every step of your Product Market Fit or Go-to-Market strategies.
World-Class Sales Methodologies Built into Your Messaging
I am trained in multiple structured sales techniques that can be leveraged to enhance your messaging where appropriate.
SPIN
SELLING
Passionate Advocates and Supporters of Patients and Clinical Trials.
We are members of the Society for Clinical Research Sites, and Ray Collia was a steering committee member for the Pharmaceutical Contract Management Group (PCMG) for seven years. We are passionate about improving the lives of patients everywhere and the ongoing betterment of clinical trials.
Supporting You, Step-by-Step
Step 1
Market Fit
Product Market Fit and
Go to Market
With decades of real-world experience in sales, marketing, and business communication, we understand how to align your PMF or GTM strategies and activities with your prospects, customers, partners, and investors.
Your ideal customer profiles (ICPs) are at the heart of every communication that we craft for you, whether it's a social media comment, blog post, article, white paper, video script, presentation, report, or globally distributed thought-leadership book.
Step 2
Ideal Customer Profile
(ICP)
Step 3
Competition
Competitive positioning is critical to your success. We will discuss your differentiators and ensure that your messaging positions you appropriately.
If additional competitive research is required, we are professional researchers and can carry this out for you.
We are professional copywriters and publishers.
We write content that inspires, educates, enlightens, and empowers our clients’ audiences.
Contact us to see our customer portfolio.
Step 4
Messaging
Step 5
Buyer Journey
Buyer behavior has changed. Delivering experiences closely aligned with your buyers' needs has never been more important. In addition to understanding the buyer journey, situational and cultural awareness will set your messaging apart from the generic copy of others.
We craft messaging that keeps you in step with your buyers.
Supporting omnichannel marketing and sales strategies and execution is one of our superpowers!
See below for the marketing and sales channels we commonly support or recommend.
Step 6
Channels
Step 7
Sales Strategy
Leverage over 39 years of experience in global enterprise account management, inside sales, field sales, and strategic partnerships.
If you use structured sales methodologies such as MEDDIC, SPIN, or others, we can integrate them seamlessly into your messaging.
Analysis of Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) can guide and transform your business, highlight challenges and opportunities, and drive investment and growth.
We can help you with research, messaging, and writing powerful reports.
Step 8
Goals
Step 9
Processes
You've invested time and energy to build processes and tools that support your PMF/GTM activities.
We work with many popular tools and resources that businesses rely on, so you can be assured that we can seamlessly work within your existing ecosystem with ease.
Examples of how we can support your PMF/GTM activities
and your omnichannel marketing and sales.
Copywriting, Research, and Publishing
With decades of omnichannel marketing and sales experience, our support goes beyond research and copywriting. If you need assistance in any way, no matter how small or big a task, simple or complex, we can help you!
This is a partial list of channels that we support.
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Blogs/articles–Strategy, planning, scheduling, research, and copywriting.
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Books/eBooks–Ghostwriting, design, formatting, publishing, and distribution.
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Cold email–Sequences (personalized and compliant, not spam).
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Customer references–Editing and formatting.
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Market research–Professional research services for Market Fit, competitor intelligence, prospect information, market intelligence, and reference information for white papers and articles.
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Networking–Help your network open doors for you. Infographics, white papers, articles, and podcasts are ideal assets to share.
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Newsletters–Strategy, scheduling, research, copywriting, and management.
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Phone outreach–Scripts, including sequences and objection handling.
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Podcasts and webinars–Scripts.
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Search engines and SEO–Optimised copywriting.
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Subtitles–Editing transcripts and subtitles for videos, podcasts, and webinars.
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Websites–Website content refresh, editing, and copywriting.
Social Media Management,
Industry Groups, and
Networking
Social media and networking within industry groups are important channels for brand awareness, community engagement, relationship development, and lead generation. We provide a flexible service that can provide a range of basic services up to a full-service social media management solution.
As an example, a full-service management solution would include the following:
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Strategically scheduled posts based on a sequence of agreed topics.
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A combination of professionally researched and written articles (1,500 words), white papers (3,000 words), podcasts, and social media posts of approximately 300 words.
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Scheduling and planning.
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Social media posts 3-4 times per week.
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A follow-up comment on each post–best practice is to have at least one additional comment.
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Responses when other people comment or like the posts.
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Sending new connection requests to those who engage in personal messaging as appropriate.
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Information added to your CRM.
All posts are made in an employee's name from your company.
This is just an example list of services. Any single activity can be provided as an individual service offering.
Voice of the Customer (VoC)/Patient Voice
Obtaining customer or patient feedback can give you vital insights into what your customers or patients think of your company, product, or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message.
So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product, or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say.
VoC can help you to:
-
Improve your customer/patient experience.
-
Serve your customers/patients better.
-
Uncover/solve current/potential problems.
-
Improve your product.
-
Improve your service.
-
Improve efficiency.
-
Improve training.
-
Enhance your brand.
-
Differentiate yourself.
-
Create powerful messaging for marketing and sales.
-
Be more competitive.
-
Increase customer retention.
-
Increase sales.
Other Services
Social Media Management,
Industry Groups, and
Networking
Social media and networking within industry groups are important channels for brand awareness, community engagement, relationship development, and lead generation. We provide a flexible service that can provide a range of basic services up to a full-service social media management solution.
As an example, a full-service management solution would include the following:
-
Strategically scheduled posts based on a sequence of agreed topics.
-
A combination of professionally researched and written articles (1,500 words), white papers (3,000 words), podcasts, and social media posts of approximately 300 words.
-
Social media posts 3-4 times per week.
-
A follow-up comment on each post–best practice is to have at least one additional comment.
-
Responses when other people comment or like the posts.
-
Sending new connection requests to those who engage in personal messaging as appropriate.
-
Information added to your CRM.
All posts are made in an employee's name from your company.
This is just an example list of services. Any single activity can be provided as an individual service offering.
Conference/Event Attendee Research and Outreach Service
Filtering event attendee lists and gathering key information to help you make the most of your prospect conversations takes time. This is usually problematic when lists are sent to you at the last moment.
We take the burden away from your sales and marketing team! Select any of the following:
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We can collect the following information:
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Event attendees' LinkedIn profile page links (where available).*
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Company details and URL.
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Therapeutic area if the company runs clinical trials.
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Clinical trial information from clinicaltrials.gov or their company website.
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Additional, deep company research.
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Email outreach
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If you have email addresses but don’t have time to carry out an email outreach campaign to attendees, we can do that for you before, during, and after the event. We’ll even write the messages for you!
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If you don't have email addresses, we can carry out searches for publicly available email addresses and check our own clinical trial contact database.
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If you don’t use a mailer system, we can send emails using your chosen email address via Brevo.
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Enhance your invitation with a video message and landing page using our Connect VMS service.
*Your team would send LinkedIn connection requests to maintain ownership, continuity, communications, and relationship building.
Voice of the Customer (VoC)/Patient Voice
Obtaining customer or patient feedback can give you vital insights into what your customers or patients think of your company, product, or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message.
So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product, or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say.
VoC can help you to:
-
Improve your customer/patient experience.
-
Serve your customers/patients better.
-
Uncover/solve current/potential problems.
-
Improve your product.
-
Improve your service.
-
Improve efficiency.
-
Improve training.
-
Enhance your brand.
-
Differentiate yourself.
-
Create powerful messaging for marketing and sales.
-
Be more competitive.
-
Increase customer retention.
-
Increase sales.